The ClusterTruck service carries no service or delivery fees. The average time between placing an order and a customer receiving their food is less than 30 minutes.Ĭincinnati-based Kroger employs nearly half a million associates who serve 9 million-plus customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names.According to ClusterTruck, all orders are delivered to customers within seven minutes of preparation and, on average, less than 30 minutes after ordering. This systematic approach to meal delivery ensures that nearly every order is in the hands of the customer within seven minutes of the meal's preparation. ClusterTruck's dark kitchens are powered by a proprietary software system that uses custom algorithms to optimize kitchen and delivery operations. The Indianapolis-based company owns and operates vertically integrated delivery-only kitchens. "Meal kits allow customers who want to cook, experiment with recipes, and spend time in the kitchen an easier and more convenient way to do so - while our on-premise kitchen concept with ClusterTruck meets the needs of customers who want delicious, restaurant quality meals delivered right to their door in a matter of minutes," the spokesperson said.ĬlusterTruck was co-founded in 2015 and launched its first kitchen in 2016. The food retailer in 2018 bought meal-kit provider Home Chef but the spokesperson said the partnership with ClusterTruck will not eat into that business. "On-demand ordering has shown demonstrable traction with customers and will only continue growing in popularity," said a Kroger spokesperson. Kroger experienced a 127% digital sales lift in second quarter 2020, as customers continued to use digital ordering options, including pickup, delivery, and ship to home. The expansion of Kroger’s relationship with ClusterTruck reflects the retailer’s ongoing investments in providing a variety of prepared fresh food options and creating a seamless experience for customers. “The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime.” “Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology,” said Dan De La Rosa, Kroger’s group vice president of fresh merchandising. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food. The new kitchens will re-purpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Kroger says the new launches, however, are different from those off-premise concepts. Kroger Delivery Kitchen Powered by ClusterTruck launched initially in late 2019 in Carmel, Ind., as well as in Indianapolis and Columbus, Ohio. Later this year, a second location will open in Dublin, Ohio (7625 Sawmill Road). More specifically, Kroger’s first on-premise kitchen is now open in Fishers, Ind. (9799 East 116th Street). The service, which provides freshly prepared meals on-demand to consumers, is set for two more stores in the Indianapolis, Indiana, and Columbus, Ohio, areas via the launch of on-premise ClusterTruck kitchens. is launching two on-premise ghost kitchens via the food retailer’s partnership with ClusterTruck.
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